Explore China

China is one of Germany's most important markets 

China offers a huge consumer and B2B market and room to experiment with new business models in a technology-savvy society. The startup scene has developed enormously in recent years, especially with many unicorns, i.e., young companies whose value is estimated at more than one billion US dollars. Nevertheless, China is not an easy market, so early support is essential for founders and startups to develop a market strategy. This is where the International Startup Campus offers different services like qualification or market programs.

The German-Chinese Business Hub “DC Hub” 

The University of Leipzig and its representative Martin Gothe based in Shanghai, already conducted startup trips to China before the pandemic. DC-Hub representative Martin Gothe is a multiplier and coordinator for German-Chinese cooperation related to business to promote entrepreneurship, innovation, and international trade expansion. Some programs are carried out in cooperation with the German Accelerator. 

EVA appreciated the effort from ISC to organize the program in a record time. It was a short but dense week where we benefitted from Martin's deep knowledge of the Chinese business environment as well as his deep knowledge of the Chinese culture, an essential element to do business in that part of the world. We will for sure follow up on the contacts established there. 

Olivier Journet
CTO, EVA

In addition, the universities of the International Startup Campus have numerous partnerships with universities, research institutions and companies in China. The cities of Leipzig and Jena also maintain city partnerships with Nanjing and Guangzhou, respectively.

Market Exploration and Replacer Service

DC-Hub supports German startups and SMEs to build competencies for the Chinese market for a duration of max. 4 weeks in China with flights, coworking workspaces, network access, events and workshops. Thus, the participants can plan and implement their projects for China with the ISC team on-site in Shanghai. During the pandemic, digital formats like the “Shanghai Innovation Night” offered opportunities to pitch. digitally together with Chinese startups in front of investors and partners. You can also use the replacer service offered by Martin Gothe. Don't hesitate to get in touch with him for further information.

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