Collaboration of Universities Halle-Jena-Leipzig

Supporting the internationalization of startups


Attracting international startups to the region


Developing competencies for company growth


Supporting startups entering the Asian market

Value Proposition Design: a practical startup-oriented approach

  • Date: 29.June.2021 
  • Time: 15:00 – 18:00 
  • Where: online via Zoom
  • Speaker: Simon Lachmeyer, Jonathan Franke, Morris Scheithauer (JenVision e.V. – Junior Enterprise)
  • Language: English or German
  • Description: „Your value proposition is the central element of your successful business model. The systematic elaboration of your value proposition is the basis for your marketing, your pricing, and later success in the market.
  • With the Value Proposition Canvas (VPC) you systematically work on your value proposition. The model is a complement to the Business Model Canvas and one of the central customer-centric tools.
  • In this versatile and practical mix of theoretical input and work sessions, we will introduce you to the Value Proposition Canvas and show you how to use it to develop an optimal value proposition for your customer groups.“