China offers a huge consumer and B2B market and room to experiment with new business models in a technology-savvy society. The startup scene has developed enormously in recent years, especially with many unicorns, i.e., young companies whose value is estimated at more than one billion US dollars. Nevertheless, China is not an easy market, so early support is needed for founders and startups to develop a market entry strategy. This is where the International Startup Campus offers different services like qualification or market access programs.
The University of Leipzig and its representative Martin Gothe based in Shanghai, already conducted startup trips to China before the pandemic. DC-Hub representative Martin Gothe is a multiplier and coordinator for German-Chinese cooperation related to business to promote entrepreneurship, innovation, and international trade expansion. Some programs are carried out in cooperation with the German Accelerator.
We had the opportunity to learn about the Chinese startup culture and pitch to Chinese partners and investors.
Dr. Dilan Sert, Founder SeDiDoc
In addition, the universities of the International Startup Campus have numerous partnerships with universities, research institutions and companies in China. The cities of Leipzig and Jena also maintain city partnerships with Nanjing and Guangzhou, respectively.
DC-Hub supports German startups and SMEs to build competencies for the Chinese market for a duration of max. 4 weeks in China with flights, coworking workspaces, network access, events and workshops. Thus, the participants can plan and implement their projects for China with the ISC team on-site in Shanghai. During the pandemic, digital formats like the “Shanghai Innovation Night” offered opportunities to pitch. digitally together with Chinese startups in front of investors and partners. You can also use the replacer service offered by Martin Gothe. Don't hesitate to get in touch with him for further information.
Martin Gothe is a consultant, lecturer and mentor with many years of international experience and our contact for startups interested in the Chinese market. He is our representative in Shanghai, conducts market reconnaissance trips and can establish contacts directly on site for startups interested in founding